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http://www.doshdosh.com/ways-to-influence-people-online/ hey guys, I was reading about psychology and online marketing and for those of you who are in marketing or enterprising, this is a great article. 11 Ways to Influence People Online and Make Them Take Action 1. Show ratings and reviews by other users 2. Provide instant gratification and a quick fix 3. Put the most important action to be done first ….. According to a study by Edison Group, Twitter might not be for everyone! By controlling its products from OS to storefront, Apple has built a model its competitors are scrambling to replicate. Each has parts, but none has the total package yet. http://money.ca.msn.com/investing/jim-jubak/article.aspx?cp-documentid=24167820 Maria Bartiromo (CNBC Original) takes viewers Inside The Mind of Google for a rare look at the world’s most powerful technology company and its crown jewel, the Google Internet search engine. This is the show that we talked about it in the last class and Herman shared the video with us. Here is the link to CNBC page for this show: http://www.cnbc.com/id/33831099?source=vty|insidegoogle|&par=vty And here is where to wach the full show: http://www.cnbc.com/id/15840232?video=1409844721&play=1 /Hossein Google Analytics with its robust traffic source tracker provides an excellent tool to analyze traffic from various sources across the internet. Most of the traffic comes from 3 main sources (Direct, Referral, Search Engines). Apart from providing basic stuff like visits, visitors, pageviews, unique visitors you have a lot of facility to perform robust / insightful analysis. Lets discuss on few important things that GA offers for understanding traffic related data: A) Search Keywords Organic / Paid B) Tracking Referral campaigns (Email and other campaigns) A) Search Keywords Analysis: GA provides separate segmentation on Keywords from Paid search traffic and Organic search traffic from Google.com, provided you integrate Adwords Search campaigns in Google analytics. This is simple nowadays, with ability to simple add a new code directly to your conversion campaigns and activate GA tracking in Adwords interface system However, for other Search Engines like Yahoo, MSN & smaller search engines you need to specifically differentiate the Paid / Organic separately. The URLs for ad campaigns in other search engines need to be modified to include the source, campaign, term, content, name. This can be done via the URL builder over here http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578 . The url then passess the information to the analytics system for effective differentiation of the traffic metrics. This data will be shown along with other paid traffic in your GA console. For example you need to create URLs for the Yahoo, MSN campaigns. you can do it easily.
This is how you create unique URLs for each of the keywords and place them in the campaigns. The keyword data from urls will be read by the Analytics engine and stores them accordingly for display of the reports. Yahoo also now provides Auto tagging IDs. Using this you do not have to individually create unique URLs for each keyword, but create a single URL for the campaign and the using the IDs, Yahoo system automatically places them directly into the URLs. Before this you need to activate the Auto tagging feature in the Yahoo dashboard.
Similarly this can be done for MSN campaigns and other smaller search engine campaigns. Comparing Organic & Paid traffic Filter Type: Custom Filter Filter Type: Custom Filter Once you have a profile with SEO traffic, you can track the position of the SEO ranking keyword in the google results. Yes, you can with the help of advance filters and custom filters. Adwords Search Keywords in Google Analytics (Paid Keywords) Filter1: Filter Type –> Custom Type –> Advanced Field A -> Extract A Field B -> Extract B Output To -> Constructor Make sure all fields are required and they do not need to be case sensitive, then click Finish: Filter 2
Field A -> Extract A, choose Custom Field 1 <– (.*) You should now be able to see Keywords in brackets against the Adwords keywords. This is the actual keyword searched by the user. Based on this study you can improve your targeting by including some of them in negative list or add more keywords to your existing list. How can you use this data: 1) Finding Negative Keywords: There could be users who are using some keywords to find your site, however those keywords may be irrelevant. These can provide ideas for negative keywords in Paid Campaigns 2) Keyword research: You can find more keywords which can added directly into Paid campaigns or gain Organic rankings for higher positions. 3) Better Understanding of your Users’ intention. These keywords will give you an idea of what the user expects from your site. 4) Better Optimization of your Organic / Paid Campaigns for increasing relevance and lower costs. You can groups your Ads better and structure campaigns properly. 5) Create unique Ads with targeted messages for each set of common theme keywords with separate campaign and destination URL(page) 6) Combining this data with revenue and ecommerce transaction data you can get data about profitability of the keywords which will help you optimize campaigns for higher profitability by focusing attention on high performance keywords and purging non-profitable keywords. B) Tracking Referral Campaigns / Email Campaigns in GA Create a new Source: ExampleEmailContent We use this information for identifying a particular email campaign in the Traffic Sources report. It gives a detailed information about the source page, landing page, for each Email. This way you can now track Email Exit rate, Email Conversion Rate, Email Open Rate, Email Views, Email Click Through, Action After Email Clicks. Using Email campaign data you can segment the data to view pageviews of your website’s pages. Navigation summary of the pages, Funnel tracking if you have set it up. How can you use the email campaign data in GA A) Effectiveness of the Email campaigns B) Identify which of the email campaigns has more conversions. Therefore focus more effort on similar theme and similar Geography. C) Behavior of the different users on the website, from different Email campaigns. Similarly there are many insights that can be derived from this, such as effectiveness of emails based on their engagement on the site for new visitors and returning visitors, based on Average Depth / Visit and many more. Following is the link to Google Analytics LAB which has some useful applications and plugins to enhance the usage of Analytics data. You can find plugins to Microsoft Excel to generate nicer reports as well as applications that allows you to embed Google Analytics reports into your web pages for the world to see. These are not Google apps and Google makes no promises or representations about their performance, quality, or content, but some of them look useful http://code.google.com/apis/analytics/docs/gdata/gdataGallery.html /Hossein Google has come long way from its early days of basic reporting on Visits, Visitors, Pageviews etc. The early GA users used to view basic site stats and did not aim to understand customer behavior and customer intent from GA reports. Now with advance features in GA, users can now be intelligently understand customer intent and track customer /user behavior with little bit of tweaks. GA now provides such sophisticated tools like Site Overlay, Custom/Advance Reports, Filters & Regex, Ajax Support, Outbound link tracking, event tracking and more. Additionally the product is designed with high usability & accessibility. Users can drill from inside any report across any dimension and can view reports they would like to view. More about advance features. A) Site Overlay: This is the most comprehensible way of displaying click stream data on webpages. It puts you in your users’ shoes. You can now view web pages the way users do view your site. The links they click, the pages they view etc. This information is extremely helpful if you can segment the click stream data for various type of users, such as users from Search Engines can be compared with Users coming Directly to your site. Similarly you can compare behavior of various segments of users such as Geography, Source of traffic, New / Returning Visitors etc. B) Custom / Advance Segment:- This is mainly for ad hoc analysis, GA provides all metrics and dimensions in 2 different sections. A template / custom report can be created by choosing any desired value as metrics against any desired dimension (Geo, Source, Keyword etc..). This becomes your custom report. This report can be scheduled at regular intervals or as alerts in your email Inboxes. C) Event Tracking & Outbound link tracking: GA provides facility with its new ga.jx code to track events, pageviews in Ajax powered web-pages and visits via outbound links. Suppose there are 10 links on the page, earlier we knew users were exiting from this page but not which link was clicked to exit the website. Now you can know if the user exited by closing the browser or by clicking external links. D) Advance filters & Searches: You can use advance analytics settings to filter users and display them in new Profiles. You can try and exclude users from certain IP address, segregate visitors visiting certain section of the website into a different profile. Alternatively you can choose to recognize users from different search engines which Google is not currently aware. There is unprecedented amount of the features and tools available for normal website owners to track almost everything desired about the user information through Google Analytics. Classssssssss Disssssmissssed! Always wanted to say that School might be out for summer but I have a very special post this week for those still following the blog. There has been so much controversy over the privacy of facebook traffic. These walls are about to come down. Yes, you lurkers are about to be uncovered!!!! This article is about how GA can work with your fan page. But I am sure the practise is about to be used on simple profile pages. As is the general rule with the Internet, never ever assume privacy! Big brother is watching your every move. So your fascinated by Facebook. You are particularly intrigued at the marketing power of this social media tool used by nearly half a billion people. You’ve created a Facebook fan page and people are frequenting your page. But do you really know how many people visit your page, what areas are popular and what parts of the world your visitors come from? Those of you who have a fan page on facebook probably already know about “Facebook Insights”. It shows some demographic and geographic information on your page, but is limited to information about interactions with your fans. What about those people who do not become a fan and land on your page (this is like a lurker or stalker on your profile page). The free Google Analytics tool offers more sophisticated and comprehensive data, it will track everything, down to the IP address of the visitor. Adding Google Analytics to your fan page can be done easily but requires some special steps. Those of you who are more advanced have probably already tried to integrate GA codes into your profile pages or fan pages. So like me, you will have come to the following conclusion. One of the limitations of Facebook is they can only run limited JavaScript. Google Analytics needs JavaScript code included on a page to correctly track visitors in the traditional way. However, there is a new solution. Using free and opensource FBGAT (Facebook Google Analytics Tracker), you can get Google Analytics working on your Facebook fan page. When you generate your GA code enter it within your Facebook Fan page using an app like Static FBML. By simplify editing your Static FMBL pages and inserting the code, Google Analytics will track all visits to those pages. The tracking has begun. Google Analytics will now need about 24 hours to show you a report of your visitors. I was able to execute this tonight and wanted to share it with everyone… I already see my visits on GA. I will experiment more and write down any updates if any. If some of you have time on your hands, try it…Let me know if you were able to pull it off. For all of us newbies. http://mashable.com/guidebook/twitter/ Every business having presence online will need the help of analytics to measure its effectiveness for efficiently interacting with desired target audience (customers) for achieving its objectives. Google Analytics provides some really powerful features / tools for all kinds of businesses. There are some basic features and advance features, explained in detail later in the article. The basic features are mostly to track visits (sessions), visitors, page-views of your website across various dimensions like geo-locations, browser info, network info, time scale, source of traffic like (Search Engine, Direct, Referral) and more. Further articles will talk about advance details about these basic analytics metrics. The second part of the analytics is very interesting, mostly used by minority of the websites. These features concern ability to store business related information like product information (for ecommerce sites), user’s info like (Age, Income, Sex, Education etc.) for websites that capture these information and finally event tracking and tracking special user actions. These are some tools which are very available and every business should use them to fullest, because it’s free. Some of the tools like “_setvar()” functions are designed for the website owners to transfer users information from the forms designed onsite directly to Google servers. This information is user defined and stored as defined by user. Users’ can choose the variables to be stored GA system, name them with descriptive names. The huge advantage is these variables will appear alongside other pre-existing variables like visits, visitors, page-views, traffic & geo info. Now the GA system can help you view a cross tab or a slice dice cut of data with your custom User data along with standard data such as Visitors, Type, Geo, Traffic and more. Using this imagine a Ecommerce site will now be able to view if there are more Returning visitors from people with Age group > 40 years or Bounce rate of home page is more for Age group < 22 years, how useful will this be? Similarly a whole host of powerful insights can be obtained by combining the revenue information, user profile information and web analytics data. Few sample questions which you always wanted to know can be answered in a click of a mouse. A) The city that attracts the youngest population and are high paying online, do not view the movie section of your site because it’s simply not visible. They are probably landing on the wrong page. B) Exit Rates of pages in payment processing flow from users with low income. This will help us figure out many things like the price sensitivity of the users, navigational issues and so on.. C) Age group, Income status, Geo location of Returning users who pay up online. D) Average number of visits a user makes before making a purchase online. Split this data across Age groups, Income levels etc. E) User segments buying maximum number of products in one transaction. You can create separate pages for selecting multiple items. These insights along with many others help in segmentation of the user base based on revenue, activity & user information. Market Segmentation can help you create specific targeted campaigns. There are various ways of setting up Ecommerce system in GA A) This requires identifying the elements to be tracked and stored in GA You need to create a server side code to output the data in the format GA is looking for. Overall tracking business data can be very fruitful and useful for measuring success of your efforts online. External References: Such a short story.. http://www.instantshift.com/2010/03/26/the-history-of-online-shopping-in-nutshell/ Read this Conversion Rate Optimization Tutorial and use the same technics to convince them! http://www.seorabbit.com/conversion-rate-optimization-tutorial
Special thank to Avinash for sharing it. /Hossein Dr. Ralph Wilson , from Web Marketing Today interviewed Ayat Shukairy to talk about 5 ways to increase Your ecommerce conversion rate. It is a quick talk about optimization, analytics and testing. http://www.youtube.com/watch?v=OzkyFcgqeKU /Hossein Intresting article about Brand, it is about brand being more than a logo
Read the article here (http://designinformer.com/whats-brand/) /Hossein A great read on SEOmoz case study. A/B testing, VOC and how they help to improve your performance and conversion rate. SEOmoz is one of the world’s largest providers of tools for search engine optimization (SEO). http://www.conversion-rate-experts.com/seomoz-case-study/ /Hossein Google, Intel and Sony looking at possible partnership in offering Web TV.. http://inventorspot.com/articles/google_tv_3rd_party_developers_anticipate_webtv_meld_38979 Since we are going to have presentation in coming weeks, I thought this article may help http://carsonified.com/blog/business/10-kick-ass-presentation-techniques/ /Hossein There seems to be an increasing number of Analytics applications for mobile devices to be able to track your websites on the go. See below a nice comparison chart about the most popular devices and a few links to the applications that are available. http://www.webanalyticsworld.net/2010/01/nexus-one-vs-palm-pre-vs-android-vs.html http://analyticsapp.com/ Ross Sandler of RBC has done what every good analyst should do, which is say something interesting. What Ross has said is that, at its current growth rate, Facebook will surpass Google in size by 2011-2012. (We expect Facebook’s growth will slow more rapidly than Ross thinks, but the comparison is still startling.) read more here: http://www.businessinsider.com/henry-blodget-facebook-could-kill-google-analyst-2009-3 Google Analytics product manager Amy Chang explains that Google has been exploring the best method for making this happen, and details the solution:
According to Chang, the plugin will be available to the public in the “coming weeks“. http://analytics.blogspot.com/2010/03/more-choice-for-users-browser-based-opt.html Do you think it will effect GA or users who will know about the plugin and actually install it is probably minimal and the effect is not going to be significant? /Hossein Social Networks are revolutionizing how we view our world. However, it is very rare to hear anything about the underlying forces that actually drive the social network phenomenon.
It’s a shame because the story is a great one that has implications, not only for social media, but for fields as diverse as counter-terrorism, ecology, economics, organizational theory and cancer research. Network Theory has fundamentally changed our understanding about how the world works since its inception a decade ago. Most of all, by understanding how networks form and grow, we can build better ones. http://www.digitaltonto.com/2009/forces-drive-social-networks/ RubyDo Here are some slides from a class on competitive Intelligence. Being an SEO’s not the easiest job in the world. It’s certainly not as simple as understanding, “I need links, and optimized anchor text, keywords and META tags.” How can you develop those links? Why are links important? How does Google actually work? Why does your ranking change in the SERPs? To answer these questions and more, you need more than just knowing the ‘rules of the game.’ There are three very important skills you need to be an SEO, and without these skills, you are at a real disadvantage in the long-run. http://www.searchenginejournal.com/3-skills-you-need-to-be-an-seo/18793/ RubyDo Driving traffic to your website or Fan page through Facebook advertising is becoming a popular trend these days. And for good reason too! Facebook is easily capable of sending you thousands of highly targeted visitors! But with all of the advertising Facebook users are subjected to, what can you do to make your ad stick out? http://www.searchenginejournal.com/fun-ways-to-improve-facebook-ad-ctrs/18779/#comment-1225448 RubyDo If you search the Internet regularly, or make money online by publishing or E-commerce you need good information. For example, if you want to advertise your website or service, you need to know that amount of traffic a site gets as well as the type of traffic (geographic or demographic) this information is your intelligence.Let’s start by stating the obvious: It is practically impossible to estimate the correct value of a web site from the appearance or even from the content unless you spend a considerable amount of time and do your research. Fortunately Google, Alexa and some other companies have created web page ranking solutions which are available for free. 1. Google PageRank or GPR is a score between 0 and 10. This is Google’s way to weight the importance of each and every web page in the Internet. Ultimately a page with a higher GPR will hold a higher position among all relevant search results. The calculation of a website’s GPR is based on the number of inbound links from other websites; moreover, the higher the GPR is of the contributing link, the bigger boost it will give to your rank. A higher GPR will bring more free traffic in Google search and every webmaster thrives to get high PageRank, however, when you compare different websites it is important to understand that the GPR indicates the significance but not the traffic volume of the page. This means that a webpage with a GPR of 6 might have fewer visitors than the one with a GPR of 2. Google issues PR for each individual web page, not for the whole website or domain. Usually the home page of the website has the highest GPR. To see the GPR for every web page in your browser you can download and install Google Toolbar and enable the PageRank option.
It is important to note, that in recent years, Google has downplayed the importance of GPR in ranking search results (for those interested in SEO). 2. Another important metric is Alexa Rank (alexa.com is a division of amazon.com) is based on the traffic volume. According to Alexa’s definition Alexa Rank reflects both the number of users who visit the site as well as the number of pages on the site viewed by those users. It would be convenient if Alexa simply showed traffic stats for each web site on the Internet, however it is not that simple. First of all they don’t have complete information about websites and do their best to provide data that is as precise as possible. There are also privacy and legal issues involved; until now most of Spyware detecting programs consider Alexa’s software as Spyware. Instead of traffic statistics Alexa uses the term “reach” which “is typically expressed as the percentage of all Internet users who visit a given site.” So if your Alexa rating is 100,000 that roughly means that 1/100,000 of all Internet Users who have Alexa toolbar visit your site for the given time period. We don’t take the Page Views under the consideration here. To see the Alexa Rank on your browser you can download and install Alexa Toolbar from alexa.com,
or go to alexa.com, enter your domain name on the Traffic Rankings page and see the results. Additionally, on alexa.com you can see some Geographic and Demographic information as well. Recently, Alexa added Search Analytics and clickstream data as well in order to compete with other services such as Compete.com and Quancast.
3. The other emerging web rank provider is Quantcast.com. Quantcast Rank (QR), also estimates the traffic volume of a particular web site or domain. Because Quantcast Rank is designed to help web marketers make right advertising decisions it shows detailed demographics of the customer base of the website as well. Quantcast offers website owners free, direct, monitoring service. If you are advertising a lot on your website you might consider “Quantifying” your site by adding a code snippet into your web pages. This will allow advertisers to see your website’s statistics and your audience profile presented by the respected provider. Quantcast does not have toolbars so the only way to check your QR is by going to Quantcast.com and entering your domain name.
4. Compete.com using their own words “ranks the top one million websites in the U.S. based on the number of People the domain attracts each month.” Compete.com provides two categories of information: Site Analytics and Search Analytics. Site Analytics is a free and very useful service. You can enter up to 5 domain names into the available fields and click the “Get Site Analytics” button on the right side of the screen to generate the graph of Traffic Volume for the entered Websites. Search Analytics is a paid service and it shows you which keywords are sending traffic to your website or (probably more important) your competitors web site.
In this article, we reviewed the most popular website ranking tools. Which one is the most important? From a webmasters point of view Google Page Rank is the most important because a higher GPR brings you a lot of free traffic. From an Internet researcher’s point of view the Alexa Rank is more important, because they don’t care how many inbound links you have, they need to see how much traffic you get. Finally, if you can’t decide which service you like, or you simply want an aggregate view. I suggest using attention meter. It’s a new service that gives you the combined view of all. Have a look: http://www.attentionmeter.com/ Herman |
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