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Weaving the Web: Utah-based Omniture tracking Net stats to improve marketing

SALT LAKE CITY — Adobe is revolutionizing how the world engages with ideas and information, its leader says. Omniture is tracking who’s being reached and how it helps them. And the marriage last year of the two — Adobe bought Utah-based Omniture — puts together the art and science of pairing the right product to the correct customer.

Now they’re teaming with Facebook and Research in Motion’s BlackBerry product line to further blur lines between content and application and where marketing will rule in real time.

http://www.deseretnews.com/article/700013803/Weaving-the-Web-Utah-based-Omniture-tracking-Net-stats-to-improve-marketing.html

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