Intresting article about Brand, it is about brand being more than a logo
“Brand is an important part of any business. So why do some of us claim we brand businesses, when we fall so short on it’s definition and limit ourselves at logo design? There are many factors that affect a brand and these factors can contribute to a unique and long-lasting brand. We often overlook the real meaning of brand and we need to understand it to fully comprehend the field.”
Read the article here (http://designinformer.com/whats-brand/)
/Hossein
Great article, thanks Hossein. You might want to check out Jay Levinson’s Guerilla Marketing for a more in depth look at brand development and marketing. For better or worse he’s the guy that turned the Marlboro Man into a cultural icon.