Web Analytics

10 Ways To Increase Your Adwords Quality Score – A Mini Case Study

This web page gives a simple and clear example of how to increase AdWords quality score, which includes the materials what we’ve learned in both CMIS 530 and CMIS 543 courses. Very helpful tips!!

what is quality score? According to Google:

“Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword’s click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.”

Quality score effects your keywords minimum cost per click and position in the search results and also if your ad will even show at all!

10 Ways To Increase Your Adwords Quality Score


/Jerry Wang

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