On the other side, we discussed with Herman the reasons behind engaging in social media (Sales/Conversions, improving reputation, increasing brand awareness and building relationships) as well as [...]]]> During our class, Aaron de Melo mentioned how in our days, there’s a privacy trade-off for free knowledge, content, access, sharing and that it’s cost is being paid by advertisement.

On the other side, we discussed with Herman the reasons behind engaging in social media (Sales/Conversions, improving reputation, increasing brand awareness and building relationships) as well as Influencer Marketing.

I was reading these 2 articles today, made the connection and thought it would be worth sharing:

http://www.bbc.co.uk/blogs/thereporters/maggieshiels/2010/04/facebook_v_google_for_web_cont.html

http://www.insidefacebook.com/2010/04/27/us-congress-takes-closer-look-at-certain-facebook-privacy-issues/

If you are on facebook and feel itchy about privacy, you may want to look at the following settings:

• Instant Personalization
• Applications Information Sharing Settings

/Internauta