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	<title>Analytics Blog &#124; Web Analytics Blog  Canada &#187; Analytics</title>
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	<link>http://web.analyticsblog.ca</link>
	<description>Herman Tumurcuoglu&#039;s Web Analytics Blog &#124; Montreal Canada</description>
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			<item>
		<title>Google Analytics Premium for enterprise is here.</title>
		<link>http://web.analyticsblog.ca/2011/10/google-analytics-premium-for-enterprise-is-here/</link>
		<comments>http://web.analyticsblog.ca/2011/10/google-analytics-premium-for-enterprise-is-here/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 15:52:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=516</guid>
		<description><![CDATA[<p>For those who were talking about this last week. Here is the official video from Google.</p>
<p></p>
]]></description>
			<content:encoded><![CDATA[<p>For those who were talking about this last week. Here is the official video from Google.</p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/XNIQ7lxIXxg" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
			<wfw:commentRss>http://web.analyticsblog.ca/2011/10/google-analytics-premium-for-enterprise-is-here/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Analytics is getting Social</title>
		<link>http://web.analyticsblog.ca/2011/06/google-analytics-is-getting-social/</link>
		<comments>http://web.analyticsblog.ca/2011/06/google-analytics-is-getting-social/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 16:22:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Google Analytics]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/2011/06/google-analytics-is-getting-social/</guid>
		<description><![CDATA[<p>It’s been a while I haven’t posted, enjoying the summer. But finally, something newsworthy.  Google Analytics is measuring the impact of social media efforts. Read it on Mashable: http://mashable.com/2011/06/30/google-analytics-social-plugin/</p>
]]></description>
			<content:encoded><![CDATA[<p>It’s been a while I haven’t posted, enjoying the summer. But finally, something newsworthy.  Google Analytics is measuring the impact of social media efforts. Read it on Mashable: <a href="http://mashable.com/2011/06/30/google-analytics-social-plugin/">http://mashable.com/2011/06/30/google-analytics-social-plugin/</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Funnel Marketing</title>
		<link>http://web.analyticsblog.ca/2011/01/funnel-marketing/</link>
		<comments>http://web.analyticsblog.ca/2011/01/funnel-marketing/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 20:16:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=502</guid>
		<description><![CDATA[<p>The funnel is the first step your customers go through as they decide to use your product.It’s like a first date! It models only a small part of the overall experience, which lasts months, or years.</p>
]]></description>
			<content:encoded><![CDATA[<p>The funnel is the first step your customers go through as they decide to use your product.It’s like a first date! It models only a small part of the overall experience, which lasts months, or years.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>A/B testing tool</title>
		<link>http://web.analyticsblog.ca/2011/01/ab-testing-tool/</link>
		<comments>http://web.analyticsblog.ca/2011/01/ab-testing-tool/#comments</comments>
		<pubDate>Sun, 09 Jan 2011 23:17:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=500</guid>
		<description><![CDATA[<p>I discovered a nifty tool this weekend. I want to share this great new tool with you. It&#8217;s called optimizely, it will help you excute a/b tests on the fly. It is also good to test multivariate tests. You will surely appreciate this. Best of all it does not require a webmaster to use. Just [...]]]></description>
			<content:encoded><![CDATA[<p>I discovered a nifty tool this weekend. I want to share this great new tool with you. It&#8217;s called <a href="https://optimizely.appspot.com/">optimizely</a>, it will help you excute a/b tests on the fly. It is also good to test multivariate tests. You will surely appreciate this. Best of all it does not require a webmaster to use. Just paste one line of JavaScript into every page you want to test or measure       and then test all you want.  You&#8217;ll never have to change that snippet       again!</p>
<p>Check it out: <a href="https://optimizely.appspot.com/">https://optimizely.appspot.com/</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why Does A/B Testing work?</title>
		<link>http://web.analyticsblog.ca/2010/11/why-does-ab-testing-work/</link>
		<comments>http://web.analyticsblog.ca/2010/11/why-does-ab-testing-work/#comments</comments>
		<pubDate>Sun, 21 Nov 2010 02:58:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=492</guid>
		<description><![CDATA[<p>Why does A/B testing work?</p>
<p>Time over time, organizations that make data-driven decisions with controlled
experiments improve, whereas those that rely on HiPPOs will usually underperform their peers that run controlled experiments, test ideas, and deploy only the successful ones. Why is this?</p>
<p>Why so many companies reportedly gain KPI’s they are targeting when they implement A/B testing.  [...]]]></description>
			<content:encoded><![CDATA[<p>Why does A/B testing work?</p>
<p>Time over time, organizations that make data-driven decisions with controlled<br />
experiments improve, whereas those that rely on HiPPOs will usually underperform their peers that run controlled experiments, test ideas, and deploy only the successful ones. Why is this?</p>
<p>Why so many companies reportedly gain KPI’s they are targeting when they implement A/B testing.  Even when the company has exhausted other ways of “improving” their design work such as Q4 Survey and using test panels.  It begs to answer the question. Why does A/B testing work with such consistency? Do we not know everything there is to know about design? Is there some kind of methodology error or bias that ensures we get positive results from a starting point or any given point in testing?</p>
<p>Here are just some of my observations.</p>
<p>First of all, it’s a matter of perspective. Sometimes it works because you have replaced your idea of a good design or copy to what average user is more comfortable with. For example, you changed the<br />
link text from the &#8220;proper&#8221; term for something the &#8220;layman&#8221; uses in his/her vocabulary.  We can assumer that people come to the site for something that they think they want. If they find that word or phrase they click on it if there is even a<br />
slight difference they do not click. The panel or qualitative survey may have a slight sampling bias that misses the “real life” sample perceives. The marketer’s research and intuition is often wrong in such cases.</p>
<p>It is also common that the expert panel or survey reported is not capturing the same variation of customer segments that land on that page. Here the fallacy is believing that talking to customers or other knowledgeable resources takes less time and money than A/B testing. Interviewing people and evaluating notes/data carefully takes time. Sometimes reaching people by phone can be difficult, further extending the time period needed to move from draft to final design. Be patient!</p>
<p>Other times you violate someone’s expectations because they have come to the site often and expected to see a link or button in a certain colour. The memory is a fascinating thing. That can trigger a lower CTR for example. In such a case, the A/B test itself is causing a bias and is not as conclusive and insightful as we may believe it is.</p>
<p>Another important thing to note is that A/B testing works best for projects with an all-important KPI (Key Performance Indicator) that can be measured by counting simple user actions. Examples include registering for a product or making a purchase on an e-commerce site. Unfortunately, things are rarely that simple. We often falsely believe that A/B testing alone will assure that you end up with the best design. In fact, one may just end up with the less-bad one, instead. You need to live with that possibility.</p>
<p>A/B testing will tell you which variant is better, and by how much, but not why. I am not saying there is no value in testing, but we need to verify our most pompous assumptions as Web Analysts. We tend to believe in our ability to draw insight that is helpful to marketing. That would be our own bias <img src='http://web.analyticsblog.ca/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I guess that&#8217;s why A/B testing is a process, not just an event &#8211; if carried out enough times, and with a plan, it should narrow down the possible reasons why. The value derived from this process is very valuable to companies, particularly in segments of intense competition.</p>
<p>Herman Tumurcuoglu</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>What is Bounce Rate?</title>
		<link>http://web.analyticsblog.ca/2010/11/what-is-bounce-rate/</link>
		<comments>http://web.analyticsblog.ca/2010/11/what-is-bounce-rate/#comments</comments>
		<pubDate>Sun, 21 Nov 2010 00:38:25 +0000</pubDate>
		<dc:creator>Hossein Ebrahimi</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[goal]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=487</guid>
		<description><![CDATA[<p>infographic about bounce rate:</p>
<p>http://blog.kissmetrics.com/bounce-rate/?wide=1</p>
<p>Keep in your mind that not always high bounce rate is bad! some times it is a good sign, depending on the nature of your website/landing page and the service you provide. Best practice is to track users via goals which is about the quality of visits.</p>




<p>/Hossein</p>
]]></description>
			<content:encoded><![CDATA[<p>infographic about bounce rate:</p>
<p><a href="http://blog.kissmetrics.com/bounce-rate/?wide=1" target="_blank">http://blog.kissmetrics.com/bounce-rate/?wide=1</a></p>
<p>Keep in your mind that not always high bounce rate is bad! some times it is a good sign, depending on the nature of your website/landing page and the service you provide. Best practice is to track users via goals which is about the quality of visits.</p>
<div>
<div style="overflow: hidden;color: #000000;background-color: transparent;text-align: left;text-decoration: none;border: medium none"><span><br />
</span></div>
</div>
<p>/Hossein</p>
]]></content:encoded>
			<wfw:commentRss>http://web.analyticsblog.ca/2010/11/what-is-bounce-rate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Google Inc fired an engineer in July for violating users&#8217; privacy!</title>
		<link>http://web.analyticsblog.ca/2010/09/google-inc-fired-an-engineer-in-july-for-violating-users-privacy/</link>
		<comments>http://web.analyticsblog.ca/2010/09/google-inc-fired-an-engineer-in-july-for-violating-users-privacy/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 18:56:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=484</guid>
		<description><![CDATA[<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; line-height: 18px; margin: 0px;">Further to our class discussions last night about privacy in Google Analytics. There are fresh new allegations today about an engineer at google looking into kids private information. The engineer, David Barksdale, was accused of accessing information about teenagers he had met in [...]]]></description>
			<content:encoded><![CDATA[<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; line-height: 18px; margin: 0px;">Further to our class discussions last night about privacy in Google Analytics. There are fresh new allegations today about an engineer at google looking into kids private information. The engineer, David Barksdale, was accused of accessing information about teenagers he had met in a Washington state technology group, according to gossip website Gawker.com</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; line-height: 18px; margin: 0px;">Google is not confirming these details but this breach, if true, comes at a time when Google is being scrutinized by various government agencies for its collection of unsecured personal data on Wi-Fi networks.</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; line-height: 18px; margin: 0px;">Government bodies are calling for an opt out form going beyond web analytics.</p>
<p style="padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; line-height: 18px; margin: 0px;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/Ouof1OzhL8k&amp;feature" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/Ouof1OzhL8k&amp;feature"></embed></object></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Google Instant and How It Will Change Your Keywords</title>
		<link>http://web.analyticsblog.ca/2010/09/google-instant-and-how-it-will-change-your-keywords/</link>
		<comments>http://web.analyticsblog.ca/2010/09/google-instant-and-how-it-will-change-your-keywords/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 15:55:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=482</guid>
		<description><![CDATA[<p>Interesting article on how Google Instant might change keyword strategy for search engine marketers both on the SEO and SEM side.</p>
<p>http://210consulting.com/2010/09/09/google-instant-and-how-it-will-change-your-keywords/</p>
]]></description>
			<content:encoded><![CDATA[<p>Interesting article on how Google Instant might change keyword strategy for search engine marketers both on the SEO and SEM side.</p>
<p><a href="http://210consulting.com/2010/09/09/google-instant-and-how-it-will-change-your-keywords/">http://210consulting.com/2010/09/09/google-instant-and-how-it-will-change-your-keywords/</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>11 ways to influence ppl online</title>
		<link>http://web.analyticsblog.ca/2010/05/11-ways-to-influence-ppl-online/</link>
		<comments>http://web.analyticsblog.ca/2010/05/11-ways-to-influence-ppl-online/#comments</comments>
		<pubDate>Fri, 14 May 2010 02:59:06 +0000</pubDate>
		<dc:creator>Howard Lee</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[marketing psychology]]></category>
		<category><![CDATA[online marketing techniques]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=449</guid>
		<description><![CDATA[<p>http://www.doshdosh.com/ways-to-influence-people-online/</p>
<p>hey guys, I was reading about psychology and online marketing and for those of you who are in marketing or enterprising, this is a great article.</p>
<p>11 Ways to Influence People Online and Make Them Take Action</p>
<p>1. Show ratings and reviews by other users</p>
<p>2. Provide instant gratification and a quick fix</p>
<p>3. Put the most important action [...]]]></description>
			<content:encoded><![CDATA[<p>http://www.doshdosh.com/ways-to-influence-people-online/</p>
<p>hey guys, I was reading about psychology and online marketing and for those of you who are in marketing or enterprising, this is a great article.</p>
<p>11 Ways to Influence People Online and Make Them Take Action</p>
<p>1. Show ratings and reviews by other users</p>
<p>2. Provide instant gratification and a quick fix</p>
<p>3. Put the most important action to be done first</p>
<p>&#8230;..</p>
]]></content:encoded>
			<wfw:commentRss>http://web.analyticsblog.ca/2010/05/11-ways-to-influence-ppl-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>How to Decide if You Should Market on Twitter</title>
		<link>http://web.analyticsblog.ca/2010/05/how-to-decide-if-you-should-market-on-twitter/</link>
		<comments>http://web.analyticsblog.ca/2010/05/how-to-decide-if-you-should-market-on-twitter/#comments</comments>
		<pubDate>Fri, 14 May 2010 02:56:39 +0000</pubDate>
		<dc:creator>Bruiser24</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=463</guid>
		<description><![CDATA[But the data also suggests that Twitter users do not necessarily convert brand awareness to usage. Although 87% of Americans have heard of Twitter, just 7% actually use it. Compare that to Facebook, where 88% have heard of it, and 41% have a profile, which is a conversion rate approaching [...]]]></description>
			<content:encoded><![CDATA[<p>According to a study by Edison Group, Twitter might not be for everyone!</p>
<p><a href="http://www.mediabuyerplanner.com/entry/50897/how-to-decide-if-you-should-market-on-twitter/?utm_source=mbp&amp;utm_medium=email&amp;utm_content=textlink&amp;utm_campaign=newsletter">http://www.mediabuyerplanner.com/entry/50897/how-to-decide-if-you-should-market-on-twitter/?utm_source=mbp&amp;utm_medium=email&amp;utm_content=textlink&amp;utm_campaign=newsletter</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Apple sets off war of tech giants</title>
		<link>http://web.analyticsblog.ca/2010/05/apple-sets-off-war-of-tech-giants/</link>
		<comments>http://web.analyticsblog.ca/2010/05/apple-sets-off-war-of-tech-giants/#comments</comments>
		<pubDate>Fri, 14 May 2010 02:55:46 +0000</pubDate>
		<dc:creator>Bruiser24</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Mobile Phones]]></category>
		<category><![CDATA[MP3]]></category>
		<category><![CDATA[OS]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=465</guid>
		<description><![CDATA[<p>By controlling its products from OS to storefront, Apple has built a model its competitors are scrambling to replicate. Each has parts, but none has the total package yet.</p>
<p>http://money.ca.msn.com/investing/jim-jubak/article.aspx?cp-documentid=24167820</p>
]]></description>
			<content:encoded><![CDATA[<p>By controlling its products from OS to storefront, Apple has built a model its competitors are scrambling to replicate. Each has parts, but none has the total package yet.</p>
<p>http://money.ca.msn.com/investing/jim-jubak/article.aspx?cp-documentid=24167820</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>10 Ways To Increase Your AdWords Quality Score – A Mini Case Study</title>
		<link>http://web.analyticsblog.ca/2010/04/10-ways-to-increase-your-adwords-quality-score-%e2%80%93-a-mini-case-study/</link>
		<comments>http://web.analyticsblog.ca/2010/04/10-ways-to-increase-your-adwords-quality-score-%e2%80%93-a-mini-case-study/#comments</comments>
		<pubDate>Sat, 24 Apr 2010 23:08:13 +0000</pubDate>
		<dc:creator>Jerry</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[AdWords Optimization]]></category>
		<category><![CDATA[Landing Page Test]]></category>
		<category><![CDATA[Meta tags]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=412</guid>
		<description><![CDATA[<p>This web page gives a simple and clear example of how to increase AdWords quality score, which includes the materials what we&#8217;ve learned in both CMIS 530 and CMIS 543 courses. Very helpful tips!!</p>
<p>what is quality score? According to Google:</p>
<p>“Quality Score is the basis for measuring the quality and relevance  of your ads and [...]]]></description>
			<content:encoded><![CDATA[<p>This web page gives a simple and clear example of how to increase AdWords quality score, which includes the materials what we&#8217;ve learned in both CMIS 530 and CMIS 543 courses. Very helpful tips!!</p>
<p>what is quality score? According to Google:</p>
<p>“Quality Score is the basis for measuring the quality and relevance  of your ads and determining your minimum CPC bid for Google and the  search network. This score is determined by your keyword’s click through  rate (CTR) on Google, and the relevance of your ad text, keyword, and  landing page.”</p>
<p>Quality score effects your keywords minimum cost per click and  position in the search results and also if your ad will even show at  all!</p>
<p><span style="color: #ff0000"><a class="aligncenter" href="http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/" target="_blank"><span class="alignleft">10 Ways To Increase Your Adwords Quality Score</span></a></span></p>
<p><span style="color: #ff0000"><span class="alignleft"><br />
</span></span></p>
<p><span class="alignleft"> /Jerry Wang<br />
</span></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>Optimizing Search / Email Campaigns in GA</title>
		<link>http://web.analyticsblog.ca/2010/04/optimizing-search-email-campaigns-in-ga/</link>
		<comments>http://web.analyticsblog.ca/2010/04/optimizing-search-email-campaigns-in-ga/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 05:20:13 +0000</pubDate>
		<dc:creator>hermant</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[googleanalytics]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=398</guid>
		<description><![CDATA[<p>Google Analytics with its robust traffic source tracker provides an  excellent tool to analyze traffic from various sources across the  internet. Most of the traffic comes from 3 main sources (Direct,  Referral, Search Engines). Apart from providing basic stuff like visits,  visitors, pageviews, unique visitors you have a lot of facility [...]]]></description>
			<content:encoded><![CDATA[<p>Google Analytics with its robust traffic source tracker provides an  excellent tool to analyze traffic from various sources across the  internet. Most of the traffic comes from 3 main sources (Direct,  Referral, Search Engines). Apart from providing basic stuff like visits,  visitors, pageviews, unique visitors you have a lot of facility to  perform robust / insightful analysis.</p>
<p>Lets discuss on few important things that GA offers for  understanding traffic related data:</p>
<p><span style="text-decoration: underline;"><strong>A) Search Keywords Organic /  Paid</strong></span></p>
<p>B) Tracking Referral campaigns (Email and other campaigns)</p>
<p>A)  Search Keywords Analysis: GA provides separate segmentation on Keywords  from Paid search traffic and Organic search traffic from Google.com,  provided you integrate Adwords Search campaigns in Google analytics.  This is simple nowadays, with ability to simple add a new code directly  to your conversion campaigns and activate GA tracking in Adwords  interface system</p>
<p>However, for other Search Engines like Yahoo, MSN &amp; smaller  search engines you need to specifically differentiate the Paid / Organic  separately. The URLs for ad campaigns in other search engines need to  be modified to include the source, campaign, term, content, name. This  can be done via the URL builder over here <a href="http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&amp;answer=55578" target="_blank">http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&amp;answer=55578</a> . The url then passess the information to the analytics system for  effective differentiation of the traffic metrics. This data will be  shown along with other paid traffic in your GA console.</p>
<p>For example you need to create URLs for the Yahoo, MSN campaigns.  you can do it easily.</p>
<ul>
<li><strong>Landing page:</strong> www.sample.com/trackingcode</li>
<li><strong>Variables:</strong> Source = Yahoo.com<em> </em>, medium = <em>CPC,</em> Keyword is <em>Example</em>.</li>
<li><strong>Custom  Tracking URL:</strong> http://www.sample.com/trackingcode?utm_source=yahoo  &amp;utm_medium=cpc&amp;utm_term=example&amp;utm_campaign=tracking%2Burls</li>
</ul>
<p>This is how you create unique URLs for each of the keywords and place  them in the campaigns. The keyword data from urls will be read by the  Analytics engine and stores them accordingly for display of the reports.  Yahoo also now provides Auto tagging IDs. Using this you do not have to  individually create unique URLs for each keyword, but create a single  URL for the campaign and the using the IDs, Yahoo system automatically  places them directly into the URLs. Before this you need to activate the  Auto tagging feature in the Yahoo dashboard.</p>
<ul>
<li><strong>New Variables: </strong>Term is {OVKey}, content is {OVADID}  and  campaign is {OVCAMPGID}.</li>
<li><strong>New Tracking URL:</strong> http://www.sample.com/trackingcode?utm_source=yahoo&amp;utm_medium=cpc  &amp;utm_term={OVKEY}&amp;utm_content={OVADID}&amp;utm_campaign={OVCAMPGID}</li>
</ul>
<p>Similarly this can be done for MSN campaigns and other smaller search  engine campaigns.</p>
<p><span style="text-decoration: underline;"><strong>Comparing Organic &amp; Paid traffic<br />
</strong></span><br />
Create profiles in Google Analytics to separate traffic  from Organic results and paid results. This will help monitor your  traffic separately in different profiles to view Site Overlay and other  reports effectively. One way of separating Organic and Paid traffic is  by applying filter in the main analytics settings of your GA account.  Create a profile of existing account and include only Organic traffic.</p>
<p>Filter Type: Custom Filter<br />
Select &#8220;Include&#8221;<br />
Filter Field:Campaign Source<br />
Filter Pattern: google|yahoo|msn</p>
<p>Filter Type: Custom Filter<br />
Select &#8220;Include&#8221;<br />
Filter Field:Campaign Medium<br />
Filter Pattern: organic</p>
<p>Once you have a profile with SEO traffic, you can track the  position of the SEO ranking keyword in the google results. Yes, you can  with the help of advance filters and custom filters.</p>
<p><span style="text-decoration: underline;"><strong>Adwords Search Keywords in Google Analytics (Paid Keywords)<br />
</strong></span><br />
You can track actual search keywords used to drive traffic  via Adwords listings inside Google Analytics. Once you integrate  Adwords with Analytics. You then need to setup few filters to see  keywords and positions in Keyword report.</p>
<p>Filter1: Filter Type &#8211;&gt; Custom Type  &#8211;&gt; Advanced</p>
<p>Field  A -&gt; Extract A<br />
Referral &#8211;&gt; (\?|&amp;)(q|p|query|kw|searchfor|wd)=([^&amp;]*)</p>
<p>Field  B -&gt; Extract B<br />
Campaign Medium &#8211;&gt; cpc|ppc</p>
<p>Output To -&gt; Constructor<br />
Custom Field 1 &#8211;&gt; $A3</p>
<p>Make  sure all fields are required and they do not need to be case sensitive,  then click Finish:</p>
<p>Filter 2<br />
Repeat above steps.<strong></strong></p>
<p><strong> </strong></p>
<p>Field  A -&gt; Extract A, choose Custom Field 1 &lt;&#8211; (.*)<br />
Field B -&gt; Extract B, choose Campaign Term &lt;&#8211; (.*)<br />
Output To  -&gt; Constructor choose Campaign Term &lt;&#8211; $B1, ($A1)<br />
Make sure  all fields are required and they do not need to be case sensitive, then  click Finish:</p>
<p>You should now be able to see Keywords in brackets against the  Adwords keywords. This is the actual keyword searched by the user. Based  on this study you can improve your targeting by including some of them  in negative list or add more keywords to your existing list.</p>
<p>How can you use this data:</p>
<p>1) Finding Negative Keywords: There could be users who are using some  keywords to find your site, however those keywords may be irrelevant.  These can provide ideas for negative keywords in Paid Campaigns</p>
<p>2) Keyword research: You can find more keywords which can added directly  into Paid campaigns or gain Organic rankings for higher positions.</p>
<p>3) Better Understanding of your Users&#8217; intention. These keywords will  give you an idea of what the user expects from your site.</p>
<p>4) Better Optimization of your Organic / Paid Campaigns for increasing  relevance and lower costs. You can groups your Ads better and structure  campaigns properly.</p>
<p>5) Create unique Ads with targeted messages for each set of common theme  keywords with separate campaign and destination URL(page)</p>
<p>6) Combining this data with revenue and ecommerce transaction data you  can get data about profitability of the keywords which will help you  optimize campaigns for higher profitability by focusing attention on  high performance keywords and purging non-profitable keywords.</p>
<p><span style="text-decoration: underline;"><strong>B) Tracking Referral Campaigns / Email Campaigns in GA<br />
</strong></span><br />
Email campaigns and referral campaigns can be tracked separately in your  GA using the URL builder for creating Ad urls. Each email campaign  contain the URL</p>
<p>Create a new Source: ExampleEmailContent<br />
Campaign Medium: Email<br />
Campaign Content: AdContentName<br />
Campaign Name: Email Campaign Name</p>
<p>We use this information for identifying a particular email campaign in  the Traffic Sources report. It gives a detailed information about the  source page, landing page, for each Email.</p>
<p>This way you can now track Email Exit rate, Email Conversion Rate, Email  Open Rate, Email Views, Email Click Through, Action After Email Clicks.</p>
<p>Using Email campaign data you can segment the data to view pageviews of  your website&#8217;s pages. Navigation summary of the pages, Funnel tracking  if you have set it up.</p>
<p><em>How can you use the email campaign data in GA</em></p>
<p>A) Effectiveness of the Email campaigns</p>
<p>B) Identify which of the email campaigns has more conversions. Therefore  focus more effort on similar theme and similar Geography.</p>
<p>C) Behavior of the different users on the website, from different Email  campaigns.</p>
<p>Similarly there are many insights that can be derived from this, such as  effectiveness of emails based on their engagement on the site for new  visitors and returning visitors, based on Average Depth / Visit and many  more.</p>
]]></content:encoded>
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		<title>Google Analytics (LAB) Featured Examples</title>
		<link>http://web.analyticsblog.ca/2010/04/google-analytics-lab-featured-examples/</link>
		<comments>http://web.analyticsblog.ca/2010/04/google-analytics-lab-featured-examples/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 05:18:42 +0000</pubDate>
		<dc:creator>Hossein Ebrahimi</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Tools and Plugins]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=428</guid>
		<description><![CDATA[<p>Following is the link to Google Analytics LAB which has some useful applications and plugins to enhance the usage of Analytics data. You can find  plugins to Microsoft Excel to generate nicer reports as well as applications that allows you to embed Google Analytics reports into your web pages for the world to see.</p>
<p>These are [...]]]></description>
			<content:encoded><![CDATA[<p>Following is the link to Google Analytics LAB which has some useful applications and plugins to enhance the usage of Analytics data. You can find  plugins to Microsoft Excel to generate nicer reports as well as applications that allows you to embed Google Analytics reports into your web pages for the world to see.</p>
<p>These are not Google apps and Google makes no promises or representations about their performance, quality, or content, but some of them look useful</p>
<p><a href="http://code.google.com/apis/analytics/docs/gdata/gdataGallery.html">http://code.google.com/apis/analytics/docs/gdata/gdataGallery.html</a></p>
<p>/Hossein</p>
]]></content:encoded>
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		<title>Web Analytics Intelligence Using GA</title>
		<link>http://web.analyticsblog.ca/2010/04/web-analytics-intelligence-using-ga/</link>
		<comments>http://web.analyticsblog.ca/2010/04/web-analytics-intelligence-using-ga/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 05:17:18 +0000</pubDate>
		<dc:creator>hermant</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=394</guid>
		<description><![CDATA[<p>Google has come long way from its early days of basic reporting on  Visits, Visitors, Pageviews etc. The early GA users used to view basic  site stats and did not aim to understand customer behavior and customer  intent from GA reports.</p>
<p>Now with advance features in GA, users can now be intelligently  [...]]]></description>
			<content:encoded><![CDATA[<p>Google has come long way from its early days of basic reporting on  Visits, Visitors, Pageviews etc. The early GA users used to view basic  site stats and did not aim to understand customer behavior and customer  intent from GA reports.</p>
<p>Now with advance features in GA, users can now be intelligently  understand customer intent and track customer /user behavior with little  bit of tweaks. GA now provides such sophisticated tools like Site  Overlay, Custom/Advance Reports, Filters &amp; Regex, Ajax Support,  Outbound link tracking, event tracking and more.</p>
<p>Additionally the product is designed with high usability &amp;  accessibility. Users can drill from inside any report across any  dimension and can view reports they would like to view. More about  advance features.</p>
<p>A) Site Overlay: This is the most comprehensible way of displaying click  stream data on webpages. It puts you in your users&#8217; shoes. You can now  view web pages the way users do view your site. The links they click,  the pages they view etc. This information is extremely helpful if you  can segment the click stream data for various type of users, such as  users from <span style="text-decoration: underline;"><strong>Search Engines</strong></span> can be compared with Users  coming <span style="text-decoration: underline;"><strong>Directly</strong></span> to your site. Similarly you can compare  behavior of various segments of users such as Geography, Source of  traffic, New / Returning Visitors etc.</p>
<p>B) Custom / Advance Segment:- This is mainly for ad hoc analysis, GA  provides all metrics and dimensions in 2 different sections. A template  / custom report can be created by choosing any desired value as metrics  against any desired dimension (Geo, Source, Keyword etc..). This  becomes your custom report. This report can be scheduled at regular  intervals or as alerts in your email Inboxes.</p>
<p>C) Event Tracking &amp; Outbound link tracking: GA provides facility  with its new ga.jx code to track events, pageviews in Ajax powered  web-pages and visits via outbound links. Suppose there are 10 links on  the page, earlier we knew users were exiting from this page but not  which link was clicked to exit the website. Now you can know if the user  exited by closing the browser or by clicking external links.</p>
<p>D) Advance filters &amp; Searches: You can use advance analytics  settings to filter users and display them in new Profiles. You can try  and exclude users from certain IP address, segregate visitors visiting  certain section of the website into a different profile. Alternatively  you can choose to recognize users from different search engines which  Google is not currently aware.</p>
<p>There is unprecedented amount of the features and tools available  for normal website owners to track almost everything desired about the  user information through Google Analytics.</p>
]]></content:encoded>
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		<title>How to Add Google Analytics to Your Facebook Fan Page</title>
		<link>http://web.analyticsblog.ca/2010/04/how-to-add-google-analytics-to-your-facebook-fan-page/</link>
		<comments>http://web.analyticsblog.ca/2010/04/how-to-add-google-analytics-to-your-facebook-fan-page/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 04:41:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=386</guid>
		<description><![CDATA[<p>Classssssssss Disssssmissssed!  Always wanted to say that  </p>
<p>School might be out for summer but I have a very special post this week for those still following the blog.</p>
<p>There has been so much controversy over the privacy of facebook traffic. These walls are about to come down. Yes, you lurkers are about to be uncovered!!!!</p>
<p>This article is [...]]]></description>
			<content:encoded><![CDATA[<p>Classssssssss Disssssmissssed!  Always wanted to say that <img src='http://web.analyticsblog.ca/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>School might be out for summer but I have a very special post this week for those still following the blog.</p>
<p>There has been so much controversy over the privacy of facebook traffic. These walls are about to come down. Yes, you lurkers are about to be uncovered!!!!</p>
<p>This article is about how GA can work with your fan page. But I am sure the practise is about to be used on simple profile pages. As is the general rule with the Internet, never ever assume privacy! Big brother is watching your every move.</p>
<p>So your fascinated by Facebook. You are particularly intrigued at the marketing power of this social media tool used by nearly half a billion people. You’ve created a Facebook fan page and people are frequenting your page.  But <span style="outline-width: 0px; outline-style: initial; outline-color: initial; padding: 0px; margin: 0px; border: initial none initial;">do you really know how many people visit your page, what areas are popular and what parts of the world your visitors come from?</span></p>
<p><span style="outline-width: 0px; outline-style: initial; outline-color: initial; padding: 0px; margin: 0px; border: initial none initial;">Those of you who have a fan page on facebook probably already know about &#8220;Facebook Insights&#8221;. It shows some demographic and geographic information on your page, <strong>but is limited</strong> to information about interactions with your fans. What about those people who do not become a fan and land on your page (this is like a lurker or stalker on your profile page).</span></p>
<p><span style="outline-width: 0px; outline-style: initial; outline-color: initial; padding: 0px; margin: 0px; border: initial none initial;">The free <a style="outline-width: 0px; outline-style: initial; outline-color: initial; text-decoration: none; padding: 0px; margin: 0px;" href="http://www.google.com/analytics/" target="_blank"><span style="color: #0000ff;">Google Analytics</span></a> tool offers more sophisticated and comprehensive data, it will track everything, down to the IP address of the visitor.  Adding Google Analytics to your fan page can be done easily but requires some special steps.</span></p>
<p><span style="outline-width: 0px; outline-style: initial; outline-color: initial; padding: 0px; margin: 0px; border: initial none initial;">Those of you who are more advanced have probably already tried to integrate GA codes into your profile pages or fan pages. So like me, you will have come to the following conclusion. One of the limitations of Facebook is they can only run limited JavaScript. Google Analytics needs JavaScript code included on a page to correctly track visitors in the traditional way.  However, there is a new solution.  Using free and opensource FBGAT (Facebook Google Analytics Tracker), you can get Google Analytics working on your Facebook fan page. </span></p>
<p>When you generate your GA code enter it<span style="line-height: 21px;"> within your Facebook Fan page using an app like <a style="outline-width: 0px; outline-style: initial; outline-color: initial; text-decoration: none; padding: 0px; margin: 0px;" href="http://www.facebook.com/apps/application.php?id=4949752878" target="_blank"><span style="color: #0000ff;">Static FBML</span></a>.   By simplify editing your Static FMBL pages and inserting the code, Google Analytics will track all visits to those pages.</span></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; line-height: 21px; padding: 0px; border: initial none initial;">The tracking has begun. Google Analytics will now need about 24 hours to show you a report of your visitors.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; line-height: 21px; padding: 0px; border: initial none initial;">I was able to execute this tonight and wanted to share it with everyone&#8230; I already see my visits on GA. I will experiment more and write down any updates if any.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; line-height: 21px; padding: 0px; border: initial none initial;">If some of you have time on your hands, try it&#8230;Let me know if you were able to pull it off.</p>
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		<title>Twitter netiquette</title>
		<link>http://web.analyticsblog.ca/2010/04/twitter-netiquette/</link>
		<comments>http://web.analyticsblog.ca/2010/04/twitter-netiquette/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 03:52:18 +0000</pubDate>
		<dc:creator>Bruiser24</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=383</guid>
		<description><![CDATA[<p>For all of us newbies. http://mashable.com/guidebook/twitter/</p>
]]></description>
			<content:encoded><![CDATA[<p>For all of us newbies. <a href="http://mashable.com/guidebook/twitter/">http://mashable.com/guidebook/twitter/</a></p>
]]></content:encoded>
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		<title>Driving Business Optimization using GA</title>
		<link>http://web.analyticsblog.ca/2010/04/driving-business-optimization-using-ga/</link>
		<comments>http://web.analyticsblog.ca/2010/04/driving-business-optimization-using-ga/#comments</comments>
		<pubDate>Sat, 03 Apr 2010 06:06:58 +0000</pubDate>
		<dc:creator>hermant</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=376</guid>
		<description><![CDATA[<p>Every business having presence online will need the help of analytics to measure its effectiveness for efficiently interacting with desired target audience (customers) for achieving its objectives.</p>
<p>Google Analytics provides some really powerful features / tools for all kinds of businesses. There are some basic features and advance features, explained in detail later in the article.</p>
<p>The [...]]]></description>
			<content:encoded><![CDATA[<p>Every business having presence online will need the help of analytics to measure its effectiveness for efficiently interacting with desired target audience (customers) for achieving its objectives.</p>
<p>Google Analytics provides some really powerful features / tools for all kinds of businesses. There are some basic features and advance features, explained in detail later in the article.</p>
<p>The basic features are mostly to track visits (sessions), visitors, page-views of your website across various dimensions like geo-locations, browser info, network info, time scale, source of traffic like (Search Engine, Direct, Referral) and more. Further articles will talk about advance details about these basic analytics metrics.</p>
<p>The second part of the analytics is very interesting, mostly used by minority of the websites. These features concern ability to store business related information like product information (for ecommerce sites), user’s info like (Age, Income, Sex, Education etc.) for websites that capture these information and finally event tracking and tracking special user actions.</p>
<p>These are some tools which are very available and every business should use them to fullest, because it’s free. Some of the tools like “_setvar()” functions are designed for the website owners to transfer users information from the forms designed onsite directly to Google servers. This information is user defined and stored as defined by user. Users’ can choose the variables to be stored GA system, name them with descriptive names. The huge advantage is these variables will appear alongside other pre-existing variables like visits, visitors, page-views, traffic &amp; geo info.</p>
<p>Now the GA system can help you view a cross tab or a slice dice cut of data with your custom User data along with standard data such as Visitors, Type, Geo, Traffic and more. Using this imagine a Ecommerce site will now be able to view if there are more Returning visitors from people with Age group &gt; 40 years or Bounce rate of home page is more for Age group &lt; 22 years, how useful will this be?</p>
<p>Similarly a whole host of powerful insights can be obtained by combining the revenue information, user profile information and web analytics data. Few sample questions which you always wanted to know can be answered in a click of a mouse.</p>
<p>A)      The city that attracts the youngest population and are high  paying online, do not view the movie section of your site because it’s simply not visible. They are probably landing on the wrong page.</p>
<p>B)      Exit Rates of pages in payment processing flow from users with  low income. This will help us figure out many things like the price  sensitivity of the users, navigational issues and so on..</p>
<p>C)       Age group, Income status, Geo location of Returning users who pay up  online.</p>
<p>D)      Average number of visits a user makes before making a  purchase online. Split this data across Age groups, Income levels etc.</p>
<p>E)      User segments buying maximum number of products in one transaction. You  can create separate pages for selecting multiple items.</p>
<p>These insights along with many others help in segmentation of the  user base based on revenue, activity &amp; user information. Market  Segmentation can help you create specific targeted campaigns.</p>
<p>There are various ways of setting up Ecommerce system in GA</p>
<p>A) This requires identifying the elements to be tracked and stored  in GA<br />
B) Enable Ecommerce tracking in GA console.<br />
C) Configure the  GA.js code for ecommerce tracking<br />
D) Install the Ga.js code in  &#8220;thank you&#8221; page<br />
E) Configure the code to transfer the data captured in the form onto  GA.js file. This process is done via calling _utm.gif image file, if  there are 3 products purchased in a transaction then there are 4 request  for the file.</p>
<p>You need to create a server side code to output the data in the  format GA is looking for. Overall tracking business data can be very  fruitful and useful for measuring success of your efforts online.</p>
<p>External References:<br />
<a href="http://cutroni.com/blog/2008/01/13/google-analytics-e-commerce-tracking-pt-1-how-it-works/" target="_blank">http://cutroni.com/blog/2008/01/13/google-analytics-e-commerce-tracking-pt-1-how-it-works/</a></p>
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		<title>The History of Online Shopping in a Nutshell</title>
		<link>http://web.analyticsblog.ca/2010/03/the-history-of-online-shopping-in-a-nutshell/</link>
		<comments>http://web.analyticsblog.ca/2010/03/the-history-of-online-shopping-in-a-nutshell/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 18:03:15 +0000</pubDate>
		<dc:creator>GerardGodin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[shopping]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=363</guid>
		<description><![CDATA[<p>Such a short story..  </p>
<p>http://www.instantshift.com/2010/03/26/the-history-of-online-shopping-in-nutshell/</p>
]]></description>
			<content:encoded><![CDATA[<p>Such a short story.. <img src='http://web.analyticsblog.ca/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><a href="http://www.instantshift.com/2010/03/26/the-history-of-online-shopping-in-nutshell/">http://www.instantshift.com/2010/03/26/the-history-of-online-shopping-in-nutshell/</a></p>
]]></content:encoded>
			<wfw:commentRss>http://web.analyticsblog.ca/2010/03/the-history-of-online-shopping-in-a-nutshell/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Need to convince your management/HiPPO&#8217;s to test?</title>
		<link>http://web.analyticsblog.ca/2010/03/need-to-convince-your-managementhippos-to-test/</link>
		<comments>http://web.analyticsblog.ca/2010/03/need-to-convince-your-managementhippos-to-test/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 16:31:38 +0000</pubDate>
		<dc:creator>Hossein Ebrahimi</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[A/B Testing]]></category>
		<category><![CDATA[Multivariate Testing]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=344</guid>
		<description><![CDATA[<p>Read this Conversion Rate Optimization Tutorial and use the same technics to convince them!</p>
<p>http://www.seorabbit.com/conversion-rate-optimization-tutorial</p>
<p>I like to say that Conversion Rate Optimization is the “gift that keeps on giving”. By which I simply mean that an increase in conversions now will still be in effect making extra profits for your company for years to come&#8230;..</p>
<p>Special thank to Avinash for [...]]]></description>
			<content:encoded><![CDATA[<p>Read this Conversion Rate Optimization Tutorial and use the same technics to convince them!</p>
<p><a href="http://www.seorabbit.com/conversion-rate-optimization-tutorial" target="_blank">http://www.seorabbit.com/conversion-rate-optimization-tutorial</a></p>
<blockquote><p>I like to say that Conversion Rate Optimization is the “gift that keeps on giving”. By which I simply mean that an increase in conversions now will still be in effect making extra profits for your company for years to come&#8230;..</p></blockquote>
<p>Special thank to Avinash for sharing it.</p>
<p>/Hossein</p>
]]></content:encoded>
			<wfw:commentRss>http://web.analyticsblog.ca/2010/03/need-to-convince-your-managementhippos-to-test/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Video Interview: 5 Ways to Increase Your E-Commerce Conversion Rate</title>
		<link>http://web.analyticsblog.ca/2010/03/video-interview-5-ways-to-increase-your-e-commerce-conversion-rate/</link>
		<comments>http://web.analyticsblog.ca/2010/03/video-interview-5-ways-to-increase-your-e-commerce-conversion-rate/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 03:45:22 +0000</pubDate>
		<dc:creator>Hossein Ebrahimi</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[A/B Testing]]></category>
		<category><![CDATA[Optimization]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=307</guid>
		<description><![CDATA[<p>Dr. Ralph Wilson , from Web Marketing Today interviewed Ayat Shukairy to talk about 5 ways to increase Your ecommerce conversion rate. It is a quick talk about optimization, analytics and testing.</p>
<p> http://www.youtube.com/watch?v=OzkyFcgqeKU</p>
<p>  /Hossein</p>
]]></description>
			<content:encoded><![CDATA[<p>Dr. Ralph Wilson , from <a href="http://www.wilsonweb.com/">Web Marketing Today</a> interviewed Ayat Shukairy to talk about 5 ways to increase Your ecommerce conversion rate. It is a quick talk about optimization, analytics and testing.</p>
<p> <a href="http://www.youtube.com/watch?v=OzkyFcgqeKU">http://www.youtube.com/watch?v=OzkyFcgqeKU</a></p>
<p>  /Hossein</p>
]]></content:encoded>
			<wfw:commentRss>http://web.analyticsblog.ca/2010/03/video-interview-5-ways-to-increase-your-e-commerce-conversion-rate/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Case Study (How we made $1 million for SEOmoz)</title>
		<link>http://web.analyticsblog.ca/2010/03/case-study-how-we-made-1-million-for-seomoz/</link>
		<comments>http://web.analyticsblog.ca/2010/03/case-study-how-we-made-1-million-for-seomoz/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 01:44:55 +0000</pubDate>
		<dc:creator>Hossein Ebrahimi</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[A/B tes]]></category>
		<category><![CDATA[VOC]]></category>
		<category><![CDATA[Voice of Customer]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=333</guid>
		<description><![CDATA[<p>A great read on SEOmoz case study. A/B testing, VOC and how they help to improve your performance and conversion rate.</p>
<p>SEOmoz is one of the world’s largest providers of tools for search engine optimization (SEO).</p>
<p>http://www.conversion-rate-experts.com/seomoz-case-study/</p>
<p>/Hossein</p>
]]></description>
			<content:encoded><![CDATA[<p>A great read on SEOmoz case study. A/B testing, VOC and how they help to improve your performance and conversion rate.</p>
<p><span>S</span>EOmoz is one of the world’s largest providers of tools for search engine optimization (SEO).</p>
<p><a href="http://www.conversion-rate-experts.com/seomoz-case-study/" target="_blank">http://www.conversion-rate-experts.com/seomoz-case-study/</a></p>
<p>/Hossein</p>
]]></content:encoded>
			<wfw:commentRss>http://web.analyticsblog.ca/2010/03/case-study-how-we-made-1-million-for-seomoz/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>PPC Advertising Specialist Job at Lulu Software in Mtl.</title>
		<link>http://web.analyticsblog.ca/2010/03/ppc-advertising-specialist-job-at-lulu-software-in-mtl/</link>
		<comments>http://web.analyticsblog.ca/2010/03/ppc-advertising-specialist-job-at-lulu-software-in-mtl/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 01:23:07 +0000</pubDate>
		<dc:creator>GerardGodin</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=323</guid>
		<description><![CDATA[<p>http://lulusoftware.standoutjobs.com/jobs/2646-ppc-advertising-specialist</p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://lulusoftware.standoutjobs.com/jobs/2646-ppc-advertising-specialist">http://lulusoftware.standoutjobs.com/jobs/2646-ppc-advertising-specialist</a></p>
]]></content:encoded>
			<wfw:commentRss>http://web.analyticsblog.ca/2010/03/ppc-advertising-specialist-job-at-lulu-software-in-mtl/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google TV &amp; 3rd Party Developers Anticipate The Web/TV Meld</title>
		<link>http://web.analyticsblog.ca/2010/03/google-tv-3rd-party-developers-anticipate-the-webtv-meld/</link>
		<comments>http://web.analyticsblog.ca/2010/03/google-tv-3rd-party-developers-anticipate-the-webtv-meld/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 14:47:51 +0000</pubDate>
		<dc:creator>GerardGodin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[intel]]></category>
		<category><![CDATA[sony]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=317</guid>
		<description><![CDATA[<p>Google, Intel and Sony looking at possible partnership in offering Web TV..</p>
<p>http://inventorspot.com/articles/google_tv_3rd_party_developers_anticipate_webtv_meld_38979</p>
]]></description>
			<content:encoded><![CDATA[<p>Google, Intel and Sony looking at possible partnership in offering Web TV..</p>
<p><a href="http://inventorspot.com/articles/google_tv_3rd_party_developers_anticipate_webtv_meld_38979">http://inventorspot.com/articles/google_tv_3rd_party_developers_anticipate_webtv_meld_38979</a></p>
]]></content:encoded>
			<wfw:commentRss>http://web.analyticsblog.ca/2010/03/google-tv-3rd-party-developers-anticipate-the-webtv-meld/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Presentation Techniques</title>
		<link>http://web.analyticsblog.ca/2010/03/presentation-techniques/</link>
		<comments>http://web.analyticsblog.ca/2010/03/presentation-techniques/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 16:52:56 +0000</pubDate>
		<dc:creator>Hossein Ebrahimi</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Presentation Skills]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=302</guid>
		<description><![CDATA[<p>Since we are going to have presentation in coming weeks, I thought this article may help</p>
<p>http://carsonified.com/blog/business/10-kick-ass-presentation-techniques/</p>
<p>/Hossein</p>
]]></description>
			<content:encoded><![CDATA[<p>Since we are going to have presentation in coming weeks, I thought this article may help</p>
<p><a href="http://carsonified.com/blog/business/10-kick-ass-presentation-techniques/">http://carsonified.com/blog/business/10-kick-ass-presentation-techniques/</a></p>
<p>/Hossein</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mobile devices + Analytics applications</title>
		<link>http://web.analyticsblog.ca/2010/03/mobile-devices-analytics-applications/</link>
		<comments>http://web.analyticsblog.ca/2010/03/mobile-devices-analytics-applications/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 20:50:44 +0000</pubDate>
		<dc:creator>Internauta</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[mobile analytics applications android iphone nexus one]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=296</guid>
		<description><![CDATA[<p>There seems to be an increasing number of Analytics applications for mobile devices to be able to track your websites on the go. See below a nice comparison chart about the most popular devices and a few links to the applications that are available.</p>
<p>http://www.webanalyticsworld.net/2010/01/nexus-one-vs-palm-pre-vs-android-vs.html</p>
<p>http://analyticsapp.com/
 http://www.analyticsmarket.com/mobileapps/mobile-ga/android
 http://www.apple.com/webapps/utilities/analytics.html
Internauta</p>
]]></description>
			<content:encoded><![CDATA[<p>There seems to be an increasing number of Analytics applications for mobile devices to be able to track your websites on the go. See below a nice comparison chart about the most popular devices and a few links to the applications that are available.</p>
<p><a href="http://www.webanalyticsworld.net/2010/01/nexus-one-vs-palm-pre-vs-android-vs.html">http://www.webanalyticsworld.net/2010/01/nexus-one-vs-palm-pre-vs-android-vs.html</a></p>
<p><a href="http://analyticsapp.com/">http://analyticsapp.com/</a><br />
<a href="http://www.analyticsmarket.com/mobileapps/mobile-ga/android"> http://www.analyticsmarket.com/mobileapps/mobile-ga/android</a><br />
<a href="http://www.apple.com/webapps/utilities/analytics.html"> http://www.apple.com/webapps/utilities/analytics.html</a><br />
Internauta</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>FACEBOOK COULD KILL GOOGLE</title>
		<link>http://web.analyticsblog.ca/2010/03/facebook-could-kill-google/</link>
		<comments>http://web.analyticsblog.ca/2010/03/facebook-could-kill-google/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 20:48:06 +0000</pubDate>
		<dc:creator>Imouline</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=293</guid>
		<description><![CDATA[<p>Ross Sandler of RBC has done what every good analyst should do, which is say something interesting.  What Ross has said is that, at its current growth rate, Facebook will surpass Google in size by 2011-2012.</p>
<p>(We expect Facebook&#8217;s growth will slow more rapidly than Ross thinks, but the comparison is still startling.)</p>
<p>read more here:</p>
<p>http://www.businessinsider.com/henry-blodget-facebook-could-kill-google-analyst-2009-3</p>
]]></description>
			<content:encoded><![CDATA[<p>Ross Sandler of RBC has done what every good analyst should do, which is say something interesting.  What Ross has said is that, at its current growth rate, Facebook will surpass Google in size by 2011-2012.</p>
<p>(We expect Facebook&#8217;s growth will slow more rapidly than Ross thinks, but the comparison is still startling.)</p>
<p>read more here:</p>
<p>http://www.businessinsider.com/henry-blodget-facebook-could-kill-google-analyst-2009-3</p>
]]></content:encoded>
			<wfw:commentRss>http://web.analyticsblog.ca/2010/03/facebook-could-kill-google/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will opt-out threaten Google Analytics?</title>
		<link>http://web.analyticsblog.ca/2010/03/will-opt-out-threaten-google-analytics/</link>
		<comments>http://web.analyticsblog.ca/2010/03/will-opt-out-threaten-google-analytics/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 13:19:49 +0000</pubDate>
		<dc:creator>Hossein Ebrahimi</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=299</guid>
		<description><![CDATA[<p>Google Analytics product manager Amy Chang explains that Google has been exploring the best method for making this happen, and details the solution:</p>
<p>&#8220;We concluded that the best approach would be to develop a global browser based plug-in to allow users to opt out of being tracked by Google Analytics. Our engineers are now hard at [...]]]></description>
			<content:encoded><![CDATA[<p>Google Analytics product manager Amy Chang explains that Google has been exploring the best method for making this happen, and details the solution:</p>
<blockquote><p><em>&#8220;We concluded that the best approach would be to develop a global browser based plug-in to allow users to opt out of being tracked by Google Analytics. Our engineers are now hard at work finalizing and testing this opt-out functionality.&#8221;</em></p></blockquote>
<p>According to Chang, the plugin will be available to the public in the &#8220;<em>coming weeks</em>&#8220;.</p>
<p><a href="http://analytics.blogspot.com/2010/03/more-choice-for-users-browser-based-opt.html">http://analytics.blogspot.com/2010/03/more-choice-for-users-browser-based-opt.html</a></p>
<p>Do you think it will effect GA or users who will know about the plugin and actually install it is probably minimal and the effect is not going to be significant?</p>
<p>/Hossein</p>
]]></content:encoded>
			<wfw:commentRss>http://web.analyticsblog.ca/2010/03/will-opt-out-threaten-google-analytics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Slides on Competitive Intelligence</title>
		<link>http://web.analyticsblog.ca/2010/03/slides-on-competitive-intelligence/</link>
		<comments>http://web.analyticsblog.ca/2010/03/slides-on-competitive-intelligence/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 21:37:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=287</guid>
		<description><![CDATA[<p>Here are some slides from a class on competitive Intelligence.</p>
<p>Powerpoint slides Class8</p>
]]></description>
			<content:encoded><![CDATA[<p>Here are some slides from a class on competitive Intelligence.</p>
<p><a href="http://web.analyticsblog.ca/wp-content/uploads/2010/03/class8.ppt">Powerpoint slides Class8</a></p>
]]></content:encoded>
			<wfw:commentRss>http://web.analyticsblog.ca/2010/03/slides-on-competitive-intelligence/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile + Advertising=A great opportunity for marketers</title>
		<link>http://web.analyticsblog.ca/2010/03/mobile-advertisinga-great-opportunity-for-marketers/</link>
		<comments>http://web.analyticsblog.ca/2010/03/mobile-advertisinga-great-opportunity-for-marketers/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 15:18:31 +0000</pubDate>
		<dc:creator>Bruiser24</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[mobile marketing]]></category>

		<guid isPermaLink="false">http://web.analyticsblog.ca/?p=268</guid>
		<description><![CDATA[<p>http://www.burningthebacon.com/2008/04/07/mobile-gaming-advertising-a-great-opportunity-for-marketers/</p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.burningthebacon.com/2008/04/07/mobile-gaming-advertising-a-great-opportunity-for-marketers/">http://www.burningthebacon.com/2008/04/07/mobile-gaming-advertising-a-great-opportunity-for-marketers/</a></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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	</channel>
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