On the other side, we discussed with Herman the reasons behind engaging in social media (Sales/Conversions, improving reputation, increasing brand awareness and building relationships) as well as [...]]]> During our class, Aaron de Melo mentioned how in our days, there’s a privacy trade-off for free knowledge, content, access, sharing and that it’s cost is being paid by advertisement.

On the other side, we discussed with Herman the reasons behind engaging in social media (Sales/Conversions, improving reputation, increasing brand awareness and building relationships) as well as Influencer Marketing.

I was reading these 2 articles today, made the connection and thought it would be worth sharing:

http://www.bbc.co.uk/blogs/thereporters/maggieshiels/2010/04/facebook_v_google_for_web_cont.html

http://www.insidefacebook.com/2010/04/27/us-congress-takes-closer-look-at-certain-facebook-privacy-issues/

If you are on facebook and feel itchy about privacy, you may want to look at the following settings:

• Instant Personalization
• Applications Information Sharing Settings

/Internauta

1-       He announced the new feature of google which under a new partnership between Google and Bazaarvoice, retailers and manufacturers can display their online product reviews and ratings within their AdWords ad campaigns – as well as have [...]]]> Here are some interesting points from Sameer Samat (Google product management director) presented in Social Commerce Summit 2010.

1-       He announced the new feature of google which under a new partnership between Google and Bazaarvoice, retailers and manufacturers can display their online product reviews and ratings within their AdWords ad campaigns – as well as have them appear in product searches on Google.com. The feature is ready for product list and google is in final stage of testing the adWords part of it. I think this will give more control to consumers.

You can read more details here:

http://www.clickz.com/3640142

http://www.bazaarvoice.com/blog/2010/04/21/google-bazaarvoice-partnership-gives-consumers-greater-control-and-scores-big-for-brands/

2-       He shared some interesting statistics which makes it very clear why for businesses being online is very important? Why social media channels are important and on top of that why Mobile should be the center of attention. The numbers speak for themselves; just put them together and you see where the trend is going!

a.       45% of offline sales has been influenced (somehow) from online research

b.      In one minute:

i.      24 hours of content uploaded to Youtube

ii.      270,000 words are written on blogger (this is equivalent to   388M word a day!!)

c.       There are 4bn+ mobile phone subscribers all over the world

d.      Smartphone sales will eclipse PC sales by 2012 (some people believe that it is already happening in most part of the world!)

e.       One in Five (1/5) shoppers said they intend to use their Mobile to shop during 2009 Holliday season.

f.        Some businesses are trying to make offline and online shopping experience very similar using different innovative ways, for example printing the online reviews and putting them in front of the product in store.

g.      Study shows that most Young people (under 14) start their shopping from YouTube!!! Why? I guess because they want to see (visually) how the product works and what kind of cool stuff one can do with it!

/Hossein

However, it is very rare to hear anything about the underlying forces that actually drive the social network phenomenon.

It’s a shame because the story is a great one that has implications, not only for social media, but for fields as diverse as counter-terrorism, ecology, economics, organizational theory [...]]]> Social Networks are revolutionizing how we view our world.

However, it is very rare to hear anything about the underlying forces that actually drive the social network phenomenon.

It’s a shame because the story is a great one that has implications, not only for social media, but for fields as diverse as counter-terrorism, ecology, economics, organizational theory and cancer research.  Network Theory has fundamentally changed our understanding about how the world works since its inception a decade ago.  Most of all, by understanding how networks form and grow, we can build better ones.

http://www.digitaltonto.com/2009/forces-drive-social-networks/

RubyDo

Take a few minutes to read this article in the NY Times about Facebook and Twitter. Fantastic read: http://www.nytimes.com/2008/09/07/magazine/07awareness-t.html?_r=1

65% have active accounts on Twitter 54% have a Facebook fan page 50% have a YouTube channel 33% have corporate blogs 20% (inclusive) use all four platforms

Enjoy

Herman