Analytics Blog | Web Analytics Blog Canada » SEM

Introducing Google Instant: Getting the search done instantly

TPhathanathong — Fri, 10 Sep 2010 15:52:42 +0000

http://www.youtube.com/watch?v=ElubRNRIUg4

Google Instant brings a new definition to speedy web searches but what does this mean to users, publishers and marketers?

10 Ways To Increase Your AdWords Quality Score – A Mini Case Study

Jerry — Sat, 24 Apr 2010 23:08:13 +0000

This web page gives a simple and clear example of how to increase AdWords quality score, which includes the materials what we’ve learned in both CMIS 530 and CMIS 543 courses. Very helpful tips!!

what is quality score? According to Google:

“Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword’s click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.”

Quality score effects your keywords minimum cost per click and position in the search results and also if your ad will even show at all!

10 Ways To Increase Your Adwords Quality Score

/Jerry Wang

Optimizing SEM (Paid Search) Campaigns

RubyDo — Wed, 10 Mar 2010 03:30:36 +0000

SEM (Search Engine Marketing) campaigns left to themselves can just bump along.

You should continually try to expand or optimize them. I’ve talked a lot about expanding keyword lists in my keyword research series, so let’s talk about optimization in this post.
http://www.onlinemarketingrant.com/optimizing-sem-paid-search-campaigns